Trevor Baylis Brands - Direct Response Inventor Pack Video

Trevor Baylis is famous for inventing the Clockwork Radio which helped millions of impoverished peoples around the world gain access to imporant news and information. Trevor Baylis Brands was set up to provide help with ideas and inventions to other inventors. The client wanted to make it as easy as possible for their numerous website visitors to understand more about the invention process and how they could help them direct. They did this through offering the selection of a specific inventors pack that the visitor would have to pick according to their level of response.

There were a number of customer service issues surrounding visitors downloading the correct information. The client decided a direct response web video production with the right information would assist people in making the correct decision when it came to choosing an inventors pack.

Client Quote...

"Since Implementing our website video we have seen the proportion of higher value service purchases increase, but most importantly by the right type of client. The logical conclusion being that an effective Website Video improves customer buying decisions. We are absolutely delighted" David Bunting, CEO, Trevor Baylis Brands

Our Comments...

Working closely with the marketing and web team, we came up with a direct response video script that would illuminate the different inventors packs on offer using additional graphics to re-enforce the message and prompt their viewers to download the information packs and find out more.

Result: 100% increase in downloads of the Premier Service Information Pack.

Result: Increase in higher value service purchses.

The finished direct response video production was a great success on two levels. Firstly it provided information to the visitor to assist customer buying decisions and secondly it reduced customer call rates by answering the questions potential customers normally called about.