WebVideos Frequently Asked Website Video Questions

Below is a selection of answers to frequently asked questions about corporate web video production process, costs, implementation and our Joomla based content management system web design services.

Alternatively you can use the web video facility above to have one of our presenters talk you through the answer. We endeavour to keep our FAQ section up to date and relevant. In some instances the answers will guide you to further information about corporate website video production or information from other sources. Should you have any further questions please contact us below.

Will Everyone Be Able To See My Video?
For our web videos we use Adobe Flash Player. Flash player is the world's most widely used software platform. It is used by on over 98.8% of Internet-enabled computers and therefore surpasses the installed base of other software platforms such as QuickTime, Windows Media, or Real Player.

How Difficult Is It To Implement?
Upon completing a project, we will issue you a few lines of html code. This code can be embedded into any web page. Once the code is in place, the video presentation plays on that page. In most cases you won’t even have to get your web designers or IT department involved – it’s that easy. We are also able to provide email and telephone support to talk you through implementation.

Who Does The Hosting?
We usually host the final production, so you don’t need any specialist server technology, but in the end it is up to you. if you want to host yourselves we supply you all the necessary files. We do however have very competitive hosting rates which work out as little as a penny per complete viewing.

How Involved Do We Need To Be?
You to be involved in the process as little or as much as you like. We provide an end to end service: from scriptwriting through to implementation. Some clients may want to get involved in the scriptwriting, others in the presenting. Every step of the way we will be there to advise you on the messaging and presentation to ensure the final outcome is a professional as possible.

How Do I Know Who's Been Watching?
When we host the videos we are able to provide a range of reports including how many times your videos have been watched. This will help you from both a business planning and financial planning perspective.installed base of other software platforms such as QuickTime, Windows Media, or Real Player.

What is Search Engine Optimisation?
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results keywords. for targeted Usually, the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

Natural Search v Pay-Per-Click.
Pay-Per-Click (also known as PPC) is the advertising system offered by the major search engines such as Google, MSN, Yahoo and Ask that enables you to get your targeted adverts (known as 'sponsored links') onto results pages of searches.

They accompany natural searches. Typically, PPC links are found at the top and to the right of the natural searches. PPC works in the same way as natural search in taht they rely on keywords to find them. The price you 'bid' or are prepared to pay per keyword will affect the prominence the advert gets.

However, you should be aware that the more popular a search term is then the more the cost of that word will be.

What is a Content Management System?
A content management system (CMS) is computer software used to create, edit, manage, and publish content in a consistently organized fashion.

CMSs are frequently used for storing, controlling, versioning, and publishing industry-specific documentation such as news articles, operators' manuals, technical manuals, sales guides, and marketing brochures.

The content managed may include computer files, image audio files, electronic documents, and Web content. media.

What is Opensource software?
Opensource software is software available to anyone without charge and generally supplied under a loose software license. In reality you will need a software developer who understands the code and can make the necessary adjustments to get the software working for your business in the manner you want.

Any changes made to the software must also be made available to others under the same loose license.

What does a Website cost?
Our starter websites cost £2,500 to £3,000. For this you get a fully functioning website with access to the CMS at a level whereby you can make the necessary changes yourself. The site is set up with the basic SEO parameters set up (worked out in conjunction with you).

The real work in a succesful website implementation is, as you might expect, in the planning.get this right and the site will come together quickly and properly.

What does a Web video cost?

The simple truth is that virtually no video production is the same, however we do have a fairly tight pricing structure which is based on the parameters below.

Our approach is to consider the full customer journey, from them arriving on your website and seeing the video through to how they respond to the call to action and whatever else you want them to do. We don’t just see it as a case of filming some scripts and plonking them on the website.

Here is a description of the process we use to get to that objective:

 

• Professionally written script- this is created in conjunction with yourself

• Professional presenter – we have a variety to choose from OR you may choose one of your team to present. On this point we generally advise against clients presenting as the small screen is far different to public presenting and some of us (like me) come over like a wet fish.

• Storyboard – which will show the graphics/words that will accompany the presenter throughout eithe script

• Bespoke Video Player - in your company ‘look and feel’ designed to fit exactly into an agreed space on your site

• An Interactive Video player – so people can respond to the video with an email, maybe forward to a friend, bookmark the page and so forth.

• Linkages from the video to the rest of your site – for example to your contact page, or a page you want them to read next or ... etc

• Filming, Editing, and Post-Production – you will see the final version of the video prior to implementation and we will make any necessary changes to the words/graphics– as it sometimes only when you see the final production that you realise the words/graphics aren’t quite right.

• Implementation – we prepare some HTML code that your webteam merely cuts & pastes into the pre-agreed space on your website. This task should take no more than a couple of minutes.

So, what does a video cost? Well, a straight forward introductory video can be as little as £1,500 including all the input described above. When a client is after a series of videos then we are able to spread the one-off costs over the whole and will be able to reduce the price per video considerably.

Planning a webvideo - what does it mean for me?

Our objective is always to make it as easy as possible for our clients. The starting point is always defining what the video is to achieve. Once we have this then we are able to get started. You can get involved as much or as little as you would like. We always check at each stage of the production that we are progressing the production in the manner you envisaged.

Can we use our own people to present the video?

The short answer is yes. BUT...... we advise caution. Presenting is a deceptively skilled job and from our experience there are very few people who are able to present in the right manner. Therefore we would advise using one of our presenters.

I can do this on on YouTube! U Can if you want to!
You can place your video on the YouTube, no problem. We can help you do this. In our opinion though we would say that this is OK as a supplementary idea but not the optimum place.

Why would you want to drive people away from your website. And even if you have the video embedded onto your site we wonder why you would want to accept such a low quality of streaming. Place the video on your website and keep visitors on your site.

Can we work with video supplied to us?
Yes we can. Our ability to do so is affected by the quality of the video and the format we receive it in. If the quality is low then there is only a limited amount we can do to improve it.

Do we only make talking head videos?
No. The videos you see on our site are mainly talking head videos. This is what our customers keep asking us for. And with good reason. the simple facts are that they work. In every case we are able to point to an increase in the number of enquiries received by our clients as a result of the video being in place.

The plain simple fact is that people relate to people - its the eye contact that makes the difference. So, even if you think the video is not funky, different enough or even plain boring then always remember these type of videos work.

The key is always to do with the objective and what you are trying to show your customers and why.