Applications

Applications for Website Video - from Marketing to Customer Self-Service

Web videos have become a crucial part of the online marketing activity. They are being used to market, to sell, to explain the detail of products and services and to provide customer service, help, advice and guidance. Our online corporate video productions range from 10-30 seconds for quick riding advertisements, to 2-3 minute summaries and longer for customer service video tutorials.

It is no exaggeration to say the possibilities of online video productions are endless. The diagram below shows types of website video usage and how they work in the context of online viewing habits.

We have categorised web video uses into two broad areas of marketing and customer service. The duration of a web video will depend on its marketing objective and when, in the web conversion or sales-to-service cycle, the viewer will see it.

For example, an online video advert must get its message over in 10-30 seconds, but if someone visits your website as a response to that advert or to pay-per-click advertising there is an assumption that the viewer has some interest in what your business message is and consequently they will allow you longer to say it.

Web based customer service video productions provide complicated information, broken down into bite size sections and played repeatedly at the viewers convenience. So long as the information put forward is useful and relevant the duration of the video production is not usually an issue.
Information delivered through the use of online video softens the gap between wanting to know something and the process of finding it out. If people are interested in the presentation they will watch on and come back for more.

What is clear is that corporate video productions can provide a return on investment at all points in the business cycle: from generating extra business to providing customer advice and guidance, thereby reducing the overall cost of customer care.

Types Of Flash Driven Multimedia Website Video Application.

Single Video Production: Custom Flash Video Player Application.

We use this development technique to implement single web video productions on your website. We design the video player according to your brand specification or business website look and feel. This type of flash video production will also be created to a specific size requirement to ensure seamless integration into your existing online platform.

Single Video Production: Multiple Flash Video Player Applications.

If your business has more than one version of your overall website design or have a different colour scheme for different sections of your site, we can design and create multiple colour versions of the agreed flash video application. This will ensure that the final video production conforms with the brand vision of your business which is kept right across your online presence.

Multiple Video Production: Single Flash Video Player Application.

This kind of web video application is ideal if you’re having lots of online videos produced but want viewers to be able to watch them from one place. We can create applications that will handle ten videos or a hundred videos. Our professional design and programming team have had years of experience building video applications for the businesses in the online world.

Having custom made, multiple web video players needn’t cost the earth. It can be as simple or complex as you want, with some levels of interactivity like ‘share this video’ coming as standard with every platform implementation.

Multiple Video Production: Multiple Flash Video Player Applications.

Many of our clients come to us with a request for a handful of corporate website videos to be implemented right across the different sub-sections of their website. Their main online business may be made up of many different sections or indeed of many different websites. These may be coloured or designed differently, but still keep to a certain brand identity.

In our process to production we will derive the the style and colour of the video player, the individual dress code of the presenter or presenters and any additional graphics from your varying online businesses or web pages.